Outdoor Channel’s ‘Major League Fishing’ Partners with frogg toggs® in 2019
July 11 2018
ARAB, Ala., July 11, 2018 — frogg toggs® will be just about everywhere you look in 2019 including a new Outdoor Channel’s Major League Fishing partnership. frogg toggs® will be outfitting 14 of the Major League Fishing Select & Cup Pro-Anglers throughout the 2019 season scheduled to air in January 2019.
frogg toggs® is excited to have Marty Stone, MLF analyst, Joel Shangle, digital media talent, and 12 MLF Cup & Select Pro-Anglers outfitted in the newest frogg toggs® gear. Among the professional anglers promoting frogg toggs® in both the MLF Cup and Select Tournaments are current frogg toggs® pros Keith Poche, 2018 Major League Fishing Challenge Select Champion, Chris Lane, 2012 Bassmaster Classic Champion and Randy Howell, 2014 Bassmaster Classic Champion. MLF Pros new to the frogg toggs® brand include the following:
- Andy Montgomery
- Boyd Duckett
- Jacob Wheeler
- Kelley Jordan
- Takahiro Omori
- Tommy Biffle
- Dave LeFebre
- Jason Lambert
- JT Kenney
- Scott Suggs
- Wesley Strader
- Bobby Lane
“We are so excited for this opportunity to showcase our products and for these Pro-Anglers to really put them to the test,” said Will Fowler, director of marketing for frogg toggs. “At frogg toggs, we are continually innovating and pushing the technology behind our products in order to provide all anglers with the highest quality rain gear and performance available on the market.”
frogg toggs’ also includes being part of the Major League Fishing “Fish Like a Pro” Giveaway, running now through the end of August. One lucky winner will receive a Grand Prize Package to fish, dress and drive like the MLF Pros. Participants are able to enter online once a day, each day for a chance to win.
“This year, like last year, we had significant ratings success with our top programming: Major League Fishing,” said Major League Fishing general manager, Jim Wilburn. “We couldn’t be happier and more privileged to be able to bring viewers the great sport of fishing week-in and week-out by partnering with great brands like frogg toggs® on our Outdoor Sportsman Group Networks.”
Developed through a joint effort between Outdoor Channel and two-dozen premier bass fishing anglers in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms in the form of riveting two-hour TV episodes. Twenty-four world-class anglers are filmed over the course of a six-day event. The show captures the anglers’ efforts and utilizes a demanding format that allows them to weigh all the “scorable bass” participants catch. Unlike other competitive fishing events, live leaderboards in the boats allow anglers to know their standings at all times.
According to the most recent Nielsen ratings, Major League Fishing has been the #1 series on the Outdoor Channel network for 3 years in a row. Along with the team from Outdoor Sportsman Group, this success can also be accredited to Major League Fishing’s numerous partners.
ABOUT FROGG TOGGS
There’s a simple philosophy at frogg toggs: Put the customer first. For more than 20 years, frogg toggs prides itself on providing first-class rain gear and accessories. frogg toggs doesn’t just love the outdoors, and it doesn’t simply respect the outdoors, the brand understands the outdoors – and what customers need to make the most of it. Its lightweight, breathable and affordable products are designed with quality materials and created with a single purpose in mind: top-of line performance. From hunting and fishing to golfing and simply enjoying nature’s wonders, frogg toggs’ shares its love for the great outdoors and offers products that enhance user experience.
Will Fowler, Director of Marketing
131 Sundown Drive NW, Arab, AL 35016