frogg toggs® Expands Its Line of Sierran High-Performance Breathable Stockingfoot Waders

July 12 2017

frogg toggs® Expands Its Line of Sierran High-Performance Breathable

Stockingfoot Waders

Visit Us at ICAST Show Booth #3145 for a Demonstration

ARAB, Ala., July 12, 2017 — frogg toggs®, the undisputed leader in lightweight, breathable, affordable rainwear and one of the most recognized names in the outerwear industry, is introducing two new models of its popular Sierran line of breathable stockingfoot waders for ICAST 2017. The Sierran lineup offers performance that meets the expectations of every hardcore fisherman, but at a value that is appreciated by even the saltiest Dry Flyer. It is equipped with features that are essential for every successful day on the water. The two additional models include:

The Sierran Transition Waders:

These new waders boast an impressive set of features, including:

  • Zippered flip-out security chest pocket
  • Oversized multi-function pocket featuring a zip/flip tray with pile backing for fly and tool
  • storage
  • Attached gravel guards with no-slip elastic opening
  • No-rust lace hook
  • Adjustable X-back suspenders with locking buckle and D-rings
  • Adjustable locking chest cord
  • External fly-storage area with keyhole accessory patch
  • Net keeper back D-ring
  • Zip/Flip Tray Callout: Oversized multi-function pocket lined with pile backing, features a
  • zip/flip tray, providing the ideal on-the-water workstation, while also providing
  • ample fly and tool storage
  • Sizes from SM – 2X
  • Colors – Slate/Gray

The Sierran Transition Z Waders:

The Sierran Transition Z Waders feature a unique waterproof zip-front closure and …

  • Zippered flip-out security chest pocket
  • Dual multi-function pockets featuring felt-lined hand warmers
  • Bellowed zipper storage with overlayed pockets
  • Attached gravel guards with integral no-rust lace hooks
  • Adjustable X-back suspenders with quick-release locking buckles
  • Sizes from SM – 2X
  • Colors – Slate/Gray

“When we first designed the Sierran waders, we set out to make the industry’s highestperforming, most affordable breathable wader, and we did that,” said Will Fowler, frogg toggs®’ Director of Marketing. “We received a lot of great feedback from our customers asking for additional features based on the type of fishing they did and their specific needs, so we developed the Sierran Transition and Transition Z waders to help meet those requests and offer a full lineup. What we are most proud of here at frogg toggs® is our ability to deliver a breathable wader that has the same quality, performance and features at nearly half the price of our competitors.”

ABOUT FROGG TOGGS®

Located in one of the "wettest" parts of the country, frogg toggs® was founded in 1996 on the promise of total customer satisfaction, and to this day we don't introduce a product, make a change or commit a resource unless we know it will result in giving our customers even more reason to seek out and purchase the frogg toggs® brand. As our customer base expands from the traditional sporting segments into other outdoor activities, this commitment is strengthened rather than diluted. We understand that a growing market means increased demand for and scrutiny of product quality. Our response to this is embodied in the quality found in our ever-expanding product line. We have every confidence that each and every frogg toggs® product will provide our customers with the quality, performance and value associated with the frogg toggs® brand.

Media Contact

Will Fowler, Director of Marketing

will@froggtoggs.com

131 Sundown Drive NW, Arab, AL 35016

800-349-1835