The strategy that has made frogg toggs® the undisputed leader in lightweight, breathable, affordable rainwear and one of the most recognized names in the rainwear industry is simple. We listen to our customers. Our brand was founded in 1996 on the promise of customer satisfaction, and to this day we don't introduce a product, make a change, or commit a resource unless we know that it will result in giving our customers even more reasons to seek out and purchase the frogg toggs® brand. As the demand of frogg toggs® has expanded from the traditional hunting and fishing segments into other outdoor activities, our commitment is strengthened rather than diluted. We understand that a growing market means increased demand for and scrutiny of product quality. Our response to this is embodied in new, high quality products such as our Elite and Signature lines. We have every confidence that these products, as well as our trusted traditional offerings, will continue to provide our customers with the quality, performance, and value historically associated with the frogg toggs® brand.